Cary, NC – As reported earlier, a team of Triangle producers hoped to “Crash the Superbowl” with their spots for Doritos. Well, they did. In a big way.

ON THE GAME AND ON TOP OF THE METER

Filmmakers Nick Dimondi, Wes Phillips and Josh Svoboda produced a series of spec commercials for the giant snack maker. We featured “Kids These Days” a couple of weeks ago, shot on location in the Waverly Shopping Center.

But it was another of the trio’s spots, “Underdog,” that went the distance to glory.

Not only did the spot make the big game, but it scored #2 on the USA Today Ad Meter. That ranking came with a $600,000 prize. The team also collected $50,000 from Doritos.

“There is nothing that can really describe the feeling,” said Phillips, who watched the ad on television during a Super Bowl party at the Corner Stone Apartments in Cary according to WRAL.